Visual support in combination with additional information is very important for optimal product positioning. Products can therefore be enhanced by attachments, also known as digital assets.
Digital assets are mainly used by the wholesalers to back up the product information on the Internet, in catalogues (print and online) and also leaflets, newsletters and flyers (print and online). In addition, there are attachments available for the customer. The basic principle is that a product is provided with at least one (free cut) image preferably in high resolution. Consult the description of the file format AttachmentIndex to see the desired minimum specifications.
By digital assets, we mean attachments such as:
For efficient data management, we recommend you administer your data using PIM (Product Information Management) software. A PIM system acts as a central source of information for your product data (incl.): ETIM classification, product references and attachments, known as digital assets. In addition to administering and exchanging the data, functions such as automatic generation of catalogues (on and offline) and advanced web stores are also among the options. We strongly recommend you get together with one or more of 2BA’s software partners to look into what data management can do for you in your organisation.
Get in touch with one of our Software Partners today and make an appointment!
Download:
Description of File Format AttachmentIndex (Dutch) | |
Definition of Exchange format AttachmentIndex (English) |
Customers can download the attachments through the selection profile or Product Attachments Webservice
The thumbnails created by 2BA are also available for external use. This is done through the Thumbnail WebService.